New brand, same unique lending

Co-op Loan Fund has new branding but its unique lending – from co-ops to co-ops – remains the same.

The new brand includes the international co-op marque, which is being used increasingly by co-operatives across the globe. The name has been shortened to Co-op Loan Fund (previously it was The Co-operative Loan Fund), and the website has a new domain: loanfund.coop.

Co-op Loan Fund is supported by donations from four large co-ops – The Co-operative Group, Midcounties Co-operative, East of England Co-operative Society and Chelmsford Star Co-operative Society – and lends exclusively to co-ops.

The new Co-op Loan Fund branding was developed by Newcastle-based worker co-op Alpha Communication.